BRAINWAS.TXT



SUMMARY OF CONTENTS	1
The Birth of Conversion	2
The Three Brain Phases	2
How Revivalist Preachers Work	3
Voice Roll Technique	3
Six Conversion Techniques	4
Decognition Process	6
True Believers & Mass Movements	6
Persuasion Techniques	7
Subliminal Programming	8
Mass Misuse	9
Vibrato	9
ELFs	9
The Neurophone	10




Dick Sutphen
THE BATTLE FOR YOUR MIND
Persuasion & Brainwashing Techniques Being Used On The Public Today




SUMMARY OF CONTENTS
The Birth of Conversion/Brainwashing in Christian 
Revivalism in 1735.  The Pavlovian explanation of the 
three brain phases. Born-again preachers: Step-by-
Step, how they conduct a revival and the expected 
physiological results. The "voice roll" technique used 
by preachers, lawyers and hypnotists.  New trance-
inducing churches. The 6 steps to conversion. The 
decognition process. Thought-stopping techniques. 
The "sell it by zealot" technique. True believers and 
mass movements. Persuasion techniques: "Yes set," 
"Imbedded Commands," "Shock and Confusion," and 
the "Interspersal Technique." Subliminals. Vibrato and 
ELF waves. Inducing trance with vibrational sound. 
Even professional observers will be "possessed" at 
charismatic gatherings. The "only hope" technique to 
attend and not be converted. Non-detectable 
Neurophone programming through the skin. The 
medium for mass take-over.
I'm Dick Sutphen and this tape is a studio-recorded, 
expanded version of a talk I delivered at the World 
Congress of Professional Hypnotists Convention in Las 
Vegas, Nevada. Although the tape carries a copyright 
to protect it from unlawful duplication for sale by other 
companies, in this case, I invite individuals to make 
copies and give them to friends or anyone in a position 
to communicate this information.
Although I've been interviewed about the subject on 
many local and regional radio and TV talk shows, 
large-scale mass communication appears to be blocked, 
since it could result in suspicion or investigation of the 
very media presenting it or the sponsors that support 
the media. Some government agencies do not want this 
information generally known. Nor do the Born-Again 
Christian movement, cults, and many human-potential 
trainings.
Everything I will relate only exposes the surface of the 
problem. I don't know how the misuse of these 
techniques can be stopped. I don't think it is possible to 
legislate against that which often cannot be detected; 
and if those who legislate are using these techniques, 
there is little hope of affecting laws to govern usage. I 
do know that the first step to initiate change is to 
generate interest. In this case, that will probably only 
result from an underground effort.
In talking about this subject, I am talking about my own 
business.  I know it, and I know how effective it can be. 
I produce hypnosis and subliminal tapes and, in some 
of my seminars, I use conversion tactics to assist 
participants to become independent and self-sufficient. 
But, anytime I use these techniques, I point out that I 
am using them, and those attending have a choice to 
participate or not. They also know what the desired 
result of participation will be.
So, to begin, I want to state the most basic of all facts 
about brainwashing: In the entire history of man, 
no one has ever been brainwashed and 
realized, or believed, that he had been 
brainwashed.  Those who have been brainwashed 
will usually passionately defend their manipulators, 
claiming they have simply been "shown the light" . . .  
or have been transformed in miraculous ways.
THE BIRTH OF CONVERSION
Conversion is a "nice" word for brainwashing . . . 
and any study of brainwashing has to begin with a study 
of Christian revivalism in eighteenth century America. 
Apparently, Jonathan Edwards accidentally discovered 
the techniques during a religious crusade in 1735 in 
Northampton, Massachusetts.  By inducing guilt and 
acute apprehension and by increasing the tension, the 
"sinners" attending his revival meetings would break 
down and completely submit. Technically, what 
Edwards was doing was creating conditions that wipe 
the brain slate clean so that the mind accepts new 
programming. The problem was that the new input was 
negative. He would tell them, "You're a sinner!  You're 
destined for hell!"
As a result, one person committed suicide and another 
attempted suicide.  And the neighbors of the suicidal 
converts related that they, too, were affected so deeply 
that, although they had found "eternal salvation," they 
were obsessed with a diabolical temptation to end their 
own lives.
Once a preacher, cult leader, manipulator or authority 
figure creates the brain phase to wipe the brain-slate 
clean, his subjects are wide open. New input, in the 
form of suggestion, can be substituted for their 
previous ideas. Because Edwards didn't turn his 
message positive until the end of the revival, many 
accepted the negative suggestions and acted, or 
desired to act, upon them.
Charles J. Finney was another Christian revivalist who 
used the same techniques four years later in mass 
religious conversions in New York. The techniques 
are still being used today by Christian revivalists, cults, 
human-potential trainings, some business rallies, and 
the United States Armed Services . . . to name just a 
few.
Let me point out here that I don't think most revivalist 
preachers realize or know they are using 
brainwashing techniques. Edwards simply stumbled 
upon a technique that really worked, and others copied 
it and have continued to copy it for over two hundred 
years. And the more sophisticated our knowledge and 
technology become, the more effective the 
conversion. I feel strongly that this is one of the major 
reasons for the increasing rise in Christian 
fundamentalism, especially the televised variety, while 
most of the orthodox religions are declining.
THE THREE BRAIN PHASES
The Christians may have been the first to successfully 
formulate brainwashing, but we have to look to Pavlov, 
the Russian scientist, for a technical explanation. In the 
early 1900s, his work with animals opened the door to 
further investigations with humans. After the revolution 
in Russia, Lenin was quick to see the potential of 
applying Pavlov's research to his own ends.
Three distinct and progressive states of transmarginal 
inhibition were identified by Pavlov. The first is the 
equivalent phase, in which the brain gives the same 
response to both strong and weak stimuli. The second 
is the paradoxical phase, in which the brain responds 
more actively to weak stimuli than to strong. And the 
third is the ultraparadoxical phase, in which 
conditioned responses and behavior patterns turn from 
positive to negative or from negative to positive.
With the progression through each phase, the degree 
of conversion becomes more effective and complete. 
The way to achieve conversion are many and varied, 
but the usual first step in religious or political 
brainwashing is to work on the emotions of an 
individual or group until they reach an abnormal level 
of anger, fear, excitement, or nervous tension.
The progressive result of this mental condition is to 
impair judgement and increase suggestibility. The more 
this condition can be maintained or intensified, the 
more it compounds. Once catharsis, or the first brain 
phase, is reached, the complete mental takeover 
becomes easier. Existing mental programming can be 
replaced with new patterns of thinking and behavior.
Other often-used physiological weapons to modify 
normal brain functions are fasting, radical or high sugar 
diets, physical discomforts, regulation of breathing, 
mantra chanting in meditation, the disclosure of 
awesome mysteries, special lighting and sound effects, 
programed response to incense, or intoxicating drugs.
The same results can be obtained in contemporary 
psychiatric treatment by electric shock treatments and 
even by purposely lowering a person's blood sugar 
level with insulin injections.
Before I talk about exactly how some of the techniques 
are applied, I want to point out that hypnosis and 
conversion tactics are two distinctly different things--
and that conversion techniques are far more powerful. 
However, the two are often mixed . . . with powerful 
results.
HOW REVIVALIST PREACHERS WORK
If you'd like to see a revivalist preacher at work, there 
are probably several in your city. Go to the church or 
tent early and sit in the rear, about three-quarters of the 
way back. Most likely repetitive music will be played 
while the people come in for the service. A repetitive 
beat, ideally ranging from 45 to 72 beats per minute (a 
rhythm close to the beat of the human heart), is very 
hypnotic and can generate an eyes-open altered state 
of consciousness in a very high percentage of people. 
And, once you are in an alpha state, you are at least 25 
times as suggestible as you would be in full beta 
consciousness. The music is probably the same for 
every service, or incorporates the same beat, and 
many of the people will go into an altered state almost 
immediately upon entering the sanctuary.  
Subconsciously, they recall their state of mind from 
previous services and respond according to the post-
hypnotic programming.
Watch the people waiting for the service to begin. 
Many will exhibit external signs of trance--body 
relaxation and slightly dilated eyes. Often, they begin 
swaying back and forth with their hands in the air while 
sitting in their chairs. Next, the assistant pastor will 
probably come out. He usually speaks with a pretty 
good "voice roll."
VOICE ROLL TECHNIQUE
A "voice roll" is a patterned, paced style used by 
hypnotists when inducing a trance. It is also used by 
many lawyers, several of whom are highly trained 
hypnotists, when they desire to entrench a point firmly 
in the minds of the jurors. A voice roll can sound as if 
the speaker were talking to the beat of a metronome or 
it may sound as though he were emphasizing every 
word in a monotonous, patterned style. The words will 
usually be delivered at the rate of 45 to 60 beats per 
minute, maximizing the hypnotic effect.
Now the assistant pastor begins the "build-up" process. 
He induces an altered state of consciousness and/or 
begins to generate the excitement and the expectations 
of the audience. Next, a group of young women in 
"sweet and pure" chiffon dresses might come out to 
sing a song. Gospel songs are great for building 
excitement and involvement.  In the middle of the 
song, one of the girls might be "smitten by the spirit" 
and fall down or react as if possessed by the Holy 
Spirit. This very effectively increases the intensity in 
the room.  At this point, hypnosis and conversion tactics 
are being mixed. And the result is the audience's 
attention span is now totally focused upon the 
communication while the environment becomes more 
exciting or tense.
Right about this time, when an eyes-open mass-induced 
alpha mental state has been achieved, they will usually 
pass the collection plate or basket. In the background, 
a 45-beat-per-minute voice roll from the assistant 
preacher might exhort, "Give to God . . . Give to God . 
. .  Give to God . . ." And the audience does give. God 
may not get the money, but his already wealthy 
representative will.
Next, the fire-and-brimstone preacher will come out. 
He induces fear and increases the tension by talking 
about "the devil," "going to hell," or the forthcoming 
Armegeddon.
In the last such rally I attended, the preacher talked 
about the blood that would soon be running out of 
every faucet in the land. He was also obsessed with a 
"bloody axe of God," which everyone had seen 
hanging above the pulpit the previous week. I have no 
doubt that everyone saw it--the power of suggestion 
given to hundreds of people in hypnosis assures that at 
least 10 to 25 percent would see whatever he 
suggested they see.
In most revivalist gatherings, "testifying" or 
"witnessing" usually follows the fear-based sermon. 
People from the audience come up on stage and relate 
their stories. "I was crippled and now I can walk!" "I 
had arthritis and now it's gone!" It is a psychological 
manipulation that works. After listening to numerous 
case histories of miraculous healings, the average guy 
in the audience with a minor problem is sure he can be 
healed. The room is charged with fear, guilt, intense 
excitement, and expectations.
Now those who want to be healed are frequently lined 
up around the edge of the room, or they are told to 
come down to the front. The preacher might touch 
them on the head firmly and scream, "Be healed!"  This 
releases the psychic energy and, for many, catharsis 
results.  Catharsis is a purging of repressed emotions. 
Individuals might cry, fall down or even go into spasms. 
And if catharsis is effected, they stand a chance of 
being healed. In catharsis (one of the three brain 
phases mentioned earlier), the brain-slate is temporarily 
wiped clean and the new suggestion is accepted.
For some, the healing may be permanent. For many, it 
will last four days to a week, which is, incidentally, how 
long a hypnotic suggestion given to a somnambulistic 
subject will usually last. Even if the healing doesn't last, 
if they come back every week, the power of 
suggestion may continually override the problem . . . or 
sometimes, sadly, it can mask a physical problem which 
could prove to be very detrimental to the individual in 
the long run.
I'm not saying that legitimate healings do not take place. 
They do.  Maybe the individual was ready to let go of 
the negativity that caused the problem in the first place; 
maybe it was the work of God. Yet I contend that it can 
be explained with existing knowledge of brain/mind 
function.
The techniques and staging will vary from church to 
church. Many use "speaking in tongues" to generate 
catharsis in some while the spectacle creates intense 
excitement in the observers.
The use of hypnotic techniques by religions is 
sophisticated, and professionals are assuring that they 
become even more effective. A man in Los Angeles is 
designing, building, and reworking a lot of churches 
around the country. He tells ministers what they need 
and how to use it. This man's track record indicates that 
the congregation and the monetary income will double 
if the minister follows his instructions.  He admits that 
about 80 percent of his efforts are in the sound system 
and lighting.
Powerful sound and the proper use of lighting are of 
primary importance in inducing an altered state of 
consciousness--I've been using them for years in my 
own seminars. However, my participants are fully 
aware of the process and what they can expect as a 
result of their participation.
SIX CONVERSION TECHNIQUES
Cults and human-potential organizations are always 
looking for new converts. To attain them, they must 
also create a brain-phase. And they often need to do it 
within a short space of time--a weekend, or maybe 
even a day.  The following are the six primary 
techniques used to generate the conversion. The 
meeting or training takes place in an area where 
participants are cut off from the outside world. This may 
be any place: a private home, a remote or rural setting, 
or even a hotel ballroom where the participants are 
allowed only limited bathroom usage. In human-
potential trainings, the controllers will give a lengthy 
talk about the importance of "keeping agreements" in 
life.  The participants are told that if they don't keep 
agreements, their life will never work. It's a good idea 
to keep agreements, but the controllers are subverting 
a positive human value for selfish purposes.  The 
participants vow to themselves and their trainer that 
they will keep their agreements.  Anyone who does not 
will be intimidated into agreement or forced to leave. 
The next step is to agree to complete training, thus 
assuring a high percentage of conversions for the 
organizations. They will USUALLY have to agree not 
to take drugs, smoke, and sometimes not to eat . . .  or 
they are given such short meal breaks that it creates 
tension. The real reason for the agreements is to alter 
internal chemistry, which generates anxiety and 
hopefully causes at least a slight malfunction of the 
nervous system, which in turn increases the conversion 
potential.
Before the gathering is complete, the agreements will 
be used to ensure that the new converts go out and 
find new participants. They are intimidated into 
agreeing to do so before they leave. Since the 
importance of keeping agreements is so high on their 
priority list, the converts will twist the arms of everyone 
they know, attempting to talk them into attending a free 
introductory session offered at a future date by the 
organization. The new converts are zealots. In fact, the 
inside term for merchandising the largest and most 
successful human- potential training is, "sell it by 
zealot!"
At least a million people are graduates and a good 
percentage have been left with a mental activation 
button that assures their future loyalty and assistance if 
the guru figure or organization calls. Think about the 
potential political implications of hundreds of thousands 
of zealots programed to campaign for their guru.
Be wary of an organization of this type that offers 
follow-up sessions after the seminar. Follow-up sessions 
might be weekly meetings or inexpensive seminars 
given on a regular basis which the organization will 
attempt to talk you into taking--or any regularly 
scheduled event used to maintain control. As the early 
Christian revivalists found, long-term control is 
dependent upon a good follow-up system.
Alright. Now, let's look at the second tip-off that 
indicates conversion tactics are being used. A schedule 
is maintained that causes physical and mental fatigue. 
This is primarily accomplished by long hours in which 
the participants are given no opportunity for relaxation 
or reflection.
The third tip-off: techniques used to increase the 
tension in the room or environment.
Number four: Uncertainty. I could spend hours 
relating various techniques to increase tension and 
generate uncertainty. Basically, the participants are 
concerned about being "put on the spot" or 
encountered by the trainers, guilt feelings are played 
upon, participants are tempted to verbally relate their 
innermost secrets to the other participants or forced to 
take part in activities that emphasize removing their 
masks. One of the most successful human-potential 
seminars forces the participants to stand on a stage in 
front of the entire audience while being verbally 
attacked by the trainers. A public opinion poll, 
conducted a few years ago, showed that the number 
one most-fearful situation an individual could 
encounter is to speak to an audience. It ranked above 
window washing outside the 85th floor of an office 
building. So you can imagine the fear and tension this 
situation generates within the participants. Many faint, 
but most cope with the stress by mentally going away. 
They literally go into an alpha state, which automatically 
makes them many times as suggestible as they normally 
are. And another loop of the downward spiral into 
conversion is successfully effected.
The fifth clue that conversion tactics are being used is 
the introduction of jargon--new terms that have 
meaning only to the "insiders" who participate.  Vicious 
language is also frequently used, purposely, to make 
participants uncomfortable.
The final tip-off is that there is no humor in the 
communications .  . . at least until the participants are 
converted. Then, merry-making and humor are highly 
desirable as symbols of the new joy the participants 
have supposedly "found."
I'm not saying that good does not result from 
participation in such gatherings. It can and does. But I 
contend it is important for people to know what has 
happened and to be aware that continual involvement 
may not be in their best interest.
Over the years, I've conducted professional seminars 
to teach people to be hypnotists, trainers, and 
counselors. I've had many of those who conduct 
trainings and rallies come to me and say, "I'm here 
because I know that what I'm doing works, but I don't 
know why." After showing them how and why, many 
have gotten out of the business or have decided to 
approach it differently or in a much more loving and 
supportive manner.
Many of these trainers have become personal friends, 
and it scares us all to have experienced the power of 
one person with a microphone and a room full of 
people. Add a little charisma and you can count on a 
high percentage of conversions. The sad truth is that a 
high percentage of people want to give away their 
power--they are true "believers"!
Cult gatherings or human-potential trainings are an 
ideal environment to observe first-hand what is 
technically called the "Stockholm Syndrome." This is a 
situation in which those who are intimidated, controlled, 
or made to suffer, begin to love, admire, and even 
sometimes sexually desire their controllers or captors.
But let me inject a word of warning here: If you think 
you can attend such gatherings and not be affected, 
you are probably wrong. A perfect example is the case 
of a woman who went to Haiti on a Guggenheim 
Fellowship to study Haitian Voodoo. In her report, she 
related how the music eventually induced 
uncontrollable bodily movement and an altered state of 
consciousness. Although she understood the process 
and thought herself above it, when she began to feel 
herself become vulnerable to the music, she attempted 
to fight it and turned away. Anger or resistance almost 
always assures conversion.  A few moments later she 
was possessed by the music and began dancing in a 
trance around the Voodoo meeting house. A brain 
phase had been induced by the music and excitement, 
and she awoke feeling reborn. The only hope of 
attending such gatherings without being affected is to 
be a Buddha and allow no positive or negative 
emotions to surface. Few people are capable of such 
detachment.
Before I go on, let's go back to the six tip-offs to 
conversion. I want to mention the United States 
Government and military boot camp.  The Marine 
Corps talks about breaking men down before 
"rebuilding" them as new men--as marines!  Well, that is 
exactly what they do, the same way a cult breaks its 
people down and rebuilds them as happy flower sellers 
on your local street corner. Every one of the six 
conversion techniques are used in boot camp. 
Considering the needs of the military, I'm not making a 
judgement as to whether that is good or bad. IT IS A 
FACT that the men are effectively brainwashed. Those 
who won't submit must be discharged or spend much of 
their time in the brig.
DECOGNITION PROCESS
Once the initial conversion is effected, cults, armed 
services, and similar groups cannot have cynicism 
among their members. Members must respond to 
commands and do as they are told, otherwise they are 
dangerous to the organizational control. This is 
normally accomplished in a three step Decognition 
Process.
Step One is alertness reduction: The controllers 
cause the nervous system to malfunction, making it 
difficult to distinguish between fantasy and reality. This 
can be accomplished in several ways. poor diet is 
one; watch out for Brownies and Koolaid. The sugar 
throws the nervous system off. More subtle is the 
"spiritual diet" used by many cults. They eat only 
vegetables and fruits; without the grounding of grains, 
nuts, seeds, dairy products, fish or meat, an individual 
becomes mentally "spacey." inadequate sleep is 
another primary way to reduce alertness, especially 
when combined with long hours of work or intense 
physical activity. Also, being bombarded with intense 
and unique experiences achieves the same result.
Step Two is programed confusion: You are 
mentally assaulted while your alertness is being 
reduced as in Step One. This is accomplished with a 
deluge of new information, lectures, discussion groups, 
encounters or one-to-one processing, which usually 
amounts to the controller bombarding the individual 
with questions. During this phase of decognition, reality 
and illusion often merge and perverted logic is likely to 
be accepted.
Step Three is thought stopping: Techniques are 
used to cause the mind to go "flat." These are altered-
state-of-consciousness techniques that initially induce 
calmness by giving the mind something simple to deal 
with and focusing awareness. The continued use 
brings on a feeling of elation and eventually 
hallucination. The result is the reduction of thought and 
eventually, if used long enough, the cessation of all 
thought and withdrawal from everyone and everything 
except that which the controllers direct. The takeover 
is then complete. It is important to be aware that when 
members or participants are instructed to use "thought-
stopping" techniques, they are told that they will benefit 
by so doing: they will become "better soldiers" or "find 
enlightenment."
There are three primary techniques used for thought 
stopping. The first is marching: the thump, thump, 
thump beat literally generates self-hypnosis and thus 
great susceptibility to suggestion.
The second thought stopping technique is meditation. 
If you spend an hour to an hour and a half a day in 
meditation, after a few weeks, there is a great 
probability that you will not return to full beta 
consciousness. You will remain in a fixed state of alpha 
for as long as you continue to meditate. I'm not saying 
this is bad--if you do it yourself. It may be very 
beneficial. But it is a fact that you are causing your mind 
to go flat. I've worked with meditators on an EEG 
machine and the results are conclusive: the more you 
meditate, the flatter your mind becomes until, 
eventually and especially if used to excess or in 
combination with decognition, all thought ceases. Some 
spiritual groups see this as nirvana--which is bullshit. It 
is simply a predictable physiological result. And if 
heaven on earth is non- thinking and non-involvement, 
I really question why we are here.
The third thought-stopping technique is chanting, and 
often chanting in meditation. "Speaking in tongues" 
could also be included in this category.
All three-stopping techniques produce an altered state 
of consciousness.  This may be very good if you are 
controlling the process, for you also control the input. I 
personally use at least one self-hypnosis programming 
session every day and I know how beneficial it is for 
me. But you need to know if you use these techniques 
to the degree of remaining continually in alpha that, 
although you'll be very mellow, you'll also be more 
suggestible.
TRUE BELIEVERS & MASS MOVEMENTS
Before ending this section on conversion, I want to talk 
about the people who are most susceptible to it and 
about Mass Movements. I am convinced that at least a 
third of the population is what Eric Hoffer calls "true 
believers." They are joiners and followers . . . people 
who want to give away their power.  They look for 
answers, meaning, and enlightenment outside 
themselves.
Hoffer, who wrote The true believer, a classic on 
mass movements, says, "true believers are not intent on 
bolstering and advancing a cherished self, but are 
those craving to be rid of unwanted self. They are 
followers, not because of a desire for self-
advancement, but because it can satisfy their passion 
for self-renunciation!" Hoffer also says that true 
believers "are eternally incomplete and eternally 
insecure"!
I know this from my own experience. In my years of 
communicating concepts and conducting trainings, I 
have run into them again and again. All I can do is 
attempt to show them that the only thing to seek is the 
True Self within. Their personal answers are to be 
found there and there alone. I communicate that the 
basics of spirituality are self-responsibility and self-
actualization.  But most of the true believers just tell me 
that I'm not spiritual and go looking for someone who 
will give them the dogma and structure they desire.  
Never underestimate the potential danger of these 
people. They can easily be molded into fanatics who 
will gladly work and die for their holy cause.  It is a 
substitute for their lost faith in themselves and offers 
them as a substitute for individual hope. The Moral 
Majority is made up of true believers. All cults are 
composed of true believers. You'll find them in politics, 
churches, businesses, and social cause groups. They 
are the fanatics in these organizations.
Mass Movements will usually have a charismatic leader. 
The followers want to convert others to their way of 
living or impose a new way of life--if necessary, by 
legislating laws forcing others to their view, as 
evidenced by the activities of the Moral Majority. This 
means enforcement by guns or punishment, for that is 
the bottomline in law enforcement.
A common hatred, enemy, or devil is essential to the 
success of a mass movement. The Born-Again 
Christians have Satan himself, but that isn't enough--
they've added the occult, the New Age thinkers and, 
lately, all those who oppose their integration of church 
and politics, as evidenced in their political reelection 
campaigns against those who oppose their views. In 
revolutions, the devil is usually the ruling power or 
aristocracy. Some human-potential movements are far 
too clever to ask their graduates to join anything, thus 
labeling themselves as a cult--but, if you look closely, 
you'll find that their devil is anyone and everyone who 
hasn't taken their training.  There are mass movements 
without devils but they seldom attain major status. The 
True Believers are mentally unbalanced or insecure 
people, or those without hope or friends. People don't 
look for allies when they love, but they do when they 
hate or become obsessed with a cause. And those who 
desire a new life and a new order feel the old ways 
must be eliminated before the new order can be built.
PERSUASION TECHNIQUES
Persuasion isn't technically brainwashing but it is the 
manipulation of the human mind by another individual, 
without the manipulated party being aware what caused 
his opinion shift. I only have time to very basically 
introduce you to a few of the thousands of techniques 
in use today, but the basis of persuasion is always to 
access your RIGHT BRAIN. The left half of your 
brain is analytical and rational. The right side is creative 
and imaginative. That is overly simplified but it makes 
my point. So, the idea is to distract the left brain and 
keep it busy. Ideally, the persuader generates an eyes-
open altered state of consciousness, causing you to 
shift from beta awareness into alpha; this can be 
measured on an EEG machine.
First, let me give you an example of distracting the left 
brain.  Politicians use these powerful techniques all the 
time; lawyers use many variations which, I've been 
told, they call "tightening the noose."
Assume for a moment that you are watching a politician 
give a speech.  First, he might generate what is called a 
"yes set." These are statements that will cause 
listeners to agree; they might even unknowingly nod 
their heads in agreement. Next come the truisms. 
These are usually facts that could be debated, but once 
the politician has his audience agreeing, the odds are in 
the politician's favor that the audience won't stop to 
think for themselves, thus continuing to agree.  Last 
comes the suggestion. This is what the politician wants 
you to do and, since you have been agreeing all along, 
you could be persuaded to accept the suggestion.  
Now, if you'll listen closely to my political speech, you'll 
find that the first three are the "yes set," the next three 
are truisms and the last is the suggestion.
"Ladies and gentlemen: are you angry about high food 
prices? Are you tired of astronomical gas prices? Are 
you sick of out-of-control inflation? Well, you know the 
Other Party allowed 18 percent inflation last year; you 
know crime has increased 50 percent nationwide in the 
last 12 months, and you know your paycheck hardly 
covers your expenses any more. Well, the answer to 
resolving these problems is to elect me, John Jones, to 
the U.S. Senate."
And I think you've heard all that before. But you might 
also watch for what are called Imbedded Commands. 
As an example: On key words, the speaker would 
make a gesture with his left hand, which research has 
shown is more apt to access your right brain. Today's 
media-oriented politicians and spellbinders are often 
carefully trained by a whole new breed of specialist 
who are using every trick in the book--both old and 
new--to manipulate you into accepting their candidate.
The concepts and techniques of Neuro-Linguistics are 
so heavily protected that I found out the hard way that 
to even talk about them publicly or in print results in 
threatened legal action. Yet Neuro- Linguistic training 
is readily available to anyone willing to devote the time 
and pay the price. It is some of the most subtle and 
powerful manipulation I have yet been exposed to. A 
good friend who recently attended a two-week seminar 
on Neuro-Linguistics found that many of those she 
talked to during the breaks were government people.
Another technique that I'm just learning about is 
unbelievably slippery; it is called an interspersal 
technique and the idea is to say one thing with words 
but plant a subconscious impression of something else 
in the minds of the listeners and/or watchers.
Let me give you an example: Assume you are watching 
a television commentator make the following statement: 
Senator Johnson is assisting local authorities to clear 
up the stupid mistakes of companies contributing to the 
nuclear waste problems." It sounds like a statement of 
fact, but, if the speaker emphasizes the right word, and 
especially if he makes the proper hand gestures on the 
key words, you could be left with the subconscious 
impression that Senator Johnson is stupid.  That was the 
subliminal goal of the statement and the speaker cannot 
be called to account for anything.
Persuasion techniques are also frequently used on a 
much smaller scale with just as much effectiveness. The 
insurance salesman knows his pitch is likely to be much 
more effective if he can get you to visualize something 
in your mind. This is right-brain communication.  For 
instance, he might pause in his conversation, look 
slowly around your livingroom and say, "Can you just 
imagine this beautiful home burning to the ground?" Of 
course you can! It is one of your unconscious fears 
and, when he forces you to visualize it, you are more 
likely to be manipulated into signing his insurance 
policy.
The Hare Krishnas, operating in every airport, use 
what I call shock and confusion techniques to 
distract the left brain and communicate directly with the 
right brain. While waiting for a plane, I once watched 
one operate for over an hour. He had a technique of 
almost jumping in front of someone. Initially, his voice 
was loud then dropped as he made his pitch to take a 
book and contribute money to the cause. Usually, 
when people are shocked, they immediately withdraw. 
In this case they were shocked by the strange 
appearance, sudden materialization and loud voice of 
the Hare Krishna devotee.  In other words, the people 
went into an alpha state for security because they didn't 
want to confront the reality before them.  In alpha, they 
were highly suggestible so they responded to the 
suggestion of taking the book; the moment they took 
the book, they felt guilty and responded to the second 
suggestion: give money. We are all conditioned that if 
someone gives us something, we have to give them 
something in return-- in that case, it was money. While 
watching this hustler, I was close enough to notice that 
many of the people he stopped exhibited an outward 
sign of alpha--their eyes were actually dilated.
SUBLIMINAL PROGRAMMING
Subliminals are hidden suggestions that only your 
subconscious perceives.  They can be audio, hidden 
behind music, or visual, airbrushed into a picture, 
flashed on a screen so fast that you don't consciously 
see them, or cleverly incorporated into a picture or 
design.
Most audio subliminal reprograming tapes offer verbal 
suggestions recorded at a low volume. I question the 
efficacy of this technique--if subliminals are not 
perceptible, they cannot be effective, and subliminals 
recorded below the audible threshold are therefore 
useless.  The oldest audio subliminal technique uses a 
voice that follows the volume of the music so 
subliminals are impossible to detect without a parametric 
equalizer. But this technique is patented and, when I 
wanted to develop my own line of subliminal 
audiocassettes, negotiations with the patent holder 
proved to be unsatisfactory. My attorney obtained 
copies of the patents which I gave to some talented 
Hollywood sound engineers, asking them to create a 
new technique. They found a way to psycho-
acoustically modify and synthesize the suggestions so 
that they are projected in the same chord and 
frequency as the music, thus giving them the effect of 
being part of the music. But we found that in using this 
technique, there is no way to reduce various 
frequencies to detect the subliminals. In other words, 
although the suggestions are being heard by the 
subconscious mind, they cannot be monitored with 
even the most sophisticated equipment.
If we were able to come up with this technique as easily 
as we did, I can only imagine how sophisticated the 
technology has become, with unlimited government or 
advertising funding. And I shudder to think about the 
propaganda and commercial manipulation that we are 
exposed to on a daily basis. There is simply no way to 
know what is behind the music you hear. It may even 
be possible to hide a second voice behind the voice to 
which you are listening.  The series by Wilson Bryan 
Key, Ph.D., on subliminals in advertising and political 
campaigns well documents the misuse in many areas, 
especially printed advertising in newspapers, 
magazines, and posters.
The big question about subliminals is: do they work? 
And I guarantee you they do. Not only from the 
response of those who have used my tapes, but from 
the results of such programs as the subliminals behind 
the music in department stores. Supposedly, the only 
message is instructions to not steal: one East Coast 
department store chain reported a 37 percent reduction 
in thefts in the first nine months of testing.
A 1984 article in the technical newsletter, "Brain-Mind 
Bulletin," states that as much as 99 percent of our 
cognitive activity may be "non-conscious," according to 
the director of the Laboratory for Cognitive 
Psychophysiology at the University of Illinois. The 
lengthy report ends with the statement, "these findings 
support the use of subliminal approaches such as taped 
suggestions for weight loss and the therapeutic use of 
hypnosis and Neuro-Linguistic Programming."
MASS MISUSE
I could relate many stories that support subliminal 
programming, but I'd rather use my time to make you 
aware of even more subtle uses of such programming.
I have personally experienced sitting in a Los Angeles 
auditorium with over ten thousand people who were 
gathered to listen to a current charismatic figure. 
Twenty minutes after entering the auditorium, I 
became aware that I was going in and out of an altered 
state. Those accompanying me experienced the same 
thing. Since it is our business, we were aware of what 
was happening, but those around us were not. By 
careful observation, what appeared to be spontaneous 
demonstrations were, in fact, artful manipulations. The 
only way I could figure that the eyes-open trance had 
been induced was that a 6- to 7-cycle-per- second 
vibration was being piped into the room behind the air 
conditioner sound. That particular vibration generates 
alpha, which would render the audience highly 
susceptible. Ten to 25 percent of the population is 
capable of a somnambulistic level of altered states of 
consciousness; for these people, the suggestions of the 
speaker, if non-threatening, could potentially be 
accepted as "commands."
VIBRATO
This leads to the mention of VIBRATO. Vibrato is the 
tremulous effect imparted in some vocal or instrumental 
music, and the cyle-per- second range causes people 
to go into an altered state of consciousness. At one 
period of English history, singers whose voices 
contained pronounced vibrato were not allowed to 
perform publicly because listeners would go into an 
altered state and have fantasies, often sexual in nature.
People who attend opera or enjoy listening to singers 
like Mario Lanza are familiar with this altered state 
induced by the performers.
ELFS
Now, let's carry this awareness a little farther. There 
are also inaudible ELFs (extra-low frequency waves). 
These are electromagnetic in nature. One of the 
primary uses of ELFs is to communicate with our 
submarines. Dr. Andrija Puharich, a highly respected 
researcher, in an attempt to warn U.S. officials about 
Russian use of ELFs, set up an experiment. Volunteers 
were wired so their brain waves could be measured on 
an EEG. They were sealed in a metal room that could 
not be penetrated by a normal signal.
Puharich then beamed ELF waves at the volunteers. 
ELFs go right through the earth and, of course, right 
through metal walls. Those inside couldn't know if the 
signal was or was not being sent. And Puharich 
watched the reactions on the technical equipment: 30 
percent of those inside the room were taken over by 
the ELF signal in six to ten seconds.
When I say "taken over," I mean that their behavior 
followed the changes anticipated at very precise 
frequencies. Waves below 6 cycles per second caused 
the subjects to become very emotionally upset, and 
even disrupted bodily functions. At 8.2 cycles, they felt 
very high...  an elevated feeling, as though they had 
been in masterful meditation, learned over a period of 
years. Eleven to 11.3 cycles induced waves of 
depressed agitation leading to riotous behavior.
THE NEUROPHONE
Dr. Patrick Flanagan is a personal friend of mine. In the 
early 1960s, as a teenager, Pat was listed as one of the 
top scientists in the world by "Life" magazine. Among 
his many inventions was a device he called the 
Neurophone--an electronic instrument that can 
successfully program suggestions directly through 
contact with the skin. When he attempted to patent the 
device, the government demanded that he prove it 
worked.  When he did, the National Security Agency 
confiscated the neurophone. It took Pat two years of 
legal battle to get his invention back.
In using the device, you don't hear or see a thing; it is 
applied to the skin, which Pat claims is the source of 
special senses. The skin contains more sensors for 
heat, touch, pain, vibration, and electrical fields than 
any other part of the human anatomy.
In one of his recent tests, Pat conducted two identical 
seminars for a military audience--one seminar one night 
and one the next night, because the size of the room 
was not large enough to accommodate all of them at 
one time.  When the first group proved to be very cool 
and unwilling to respond, Patrick spent the next day 
making a special tape to play at the second seminar. 
The tape instructed the audience to be extremely warm 
and responsive and for their hands to become "tingly."  
The tape was played through the neurophone, which 
was connected to a wire he placed along the ceiling of 
the room. There were no speakers, so no sound could 
be heard, yet the message was successfully transmitted 
from that wire directly into the brains of the audience.  
They were warm and receptive, their hands tingled 
and they responded, according to programming, in 
other ways that I cannot mention here.
The more we find out about how human beings work 
through today's highly advanced technological 
research, the more we learn to control human beings.  
And what probably scares me the most is that the 
medium for takeover is already in place! The television 
set in your livingroom and bedroom is doing a lot more 
than just entertaining you.
Before I continue, let me point out something else 
about an altered state of consciousness. When you go 
into an altered state, you transfer into right brain, which 
results in the internal release of the body's own opiates: 
enkephalins and Beta-endorphins, chemically almost 
identical to opium. In other words, it feels good . . . and 
you want to come back for more.
Recent tests by researcher Herbert Krugman showed 
that, while viewers were watching TV, right-brain 
activity outnumbered left-brain activity by a ratio of two 
to one. Put more simply, the viewers were in an altered 
state . . . in trance more often than not. They were 
getting their Beta-endorphin "fix."
To measure attention spans, psychophysiologist 
Thomas Mulholland of the Veterans Hospital in 
Bedford, Massachusetts, attached young viewers to an 
EEG machine that was wired to shut the TV set off 
whenever the children's brains produced a majority of 
alpha waves. Although the children were told to 
concentrate, only a few could keep the set on for more 
than 30 seconds!
Most viewers are already hypnotized. To deepen the 
trance is easy.  One simple way is to place a blank, 
black frame every 32 frames in the film that is being 
projected. This creates a 45-beat-per-minute pulsation 
perceived only by the subconscious mind--the ideal 
pace to generate deep hypnosis.
The commercials or suggestions presented following 
this alpha- inducing broadcast are much more likely to 
be accepted by the viewer.  The high percentage of 
the viewing audience that has somnambulistic- depth 
ability could very well accept the suggestions as 
commands--as long as those commands did not ask the 
viewer to do something contrary to his morals, religion, 
or self-preservation.
The medium for takeover is here. By the age of 16, 
children have spent 10,000 to 15,000 hours watching 
television--that is more time than they spend in school! 
In the average home, the TV set is on for six hours and 
44 minutes per day--an increase of nine minutes from 
last year and three times the average rate of increase 
during the 1970s.
It obviously isn't getting better . . . we are rapidly 
moving into an alpha-level world--very possibly the 
Orwellian world of "1984"-- placid, glassy-eyed, and 
responding obediently to instructions.
A research project by Jacob Jacoby, a Purdue 
University psychologist, found that of 2,700 people 
tested, 90 percent misunderstood even such simple 
viewing fare as commercials and "Barnaby Jones." 
Only minutes after watching, the typical viewer missed 
23 to 36 percent of the questions about what he or she 
had seen. Of course they did--they were going in and 
out of trance! If you go into a deep trance, you must be 
instructed to remember--otherwise you automatically 
forget.
I have just touched the tip of the iceberg. When you 
start to combine subliminal messages behind the music, 
subliminal visuals projected on the screen, hypnotically 
produced visual effects, sustained musical beats at a 
trance-inducing pace . . . you have extremely effective 
brainwashing. Every hour that you spend watching the 
TV set you become more conditioned. And, in case 
you thought there was a law against any of these things, 
guess again.  There isn't! There are a lot of powerful 
people who obviously prefer things exactly the way 
they are. Maybe they have plans for us?  
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